How to use NFTs for e-commerce?

If you can sell without a unique incentive why the customer should buy immediately, that's fine. But often they need a little push. NFTs were the missing part of acquisition.

How to use NFTs for e-commerce?

NFTs are the best thing that happened to customer acquisition.

If you can sell without a unique incentive why the customer should buy immediately, that's fine. But often they need a little push.

New customer acquisition. We tend to offer along the funnel a unique incentive why the user should by now. The unique incentive ends up being the same as others on the market - it’s mostly a sales coupon.

When you try to acquire customers with sales coupons or incentives that don’t differentiate you from other brands - the perception of your brand or the value they are getting from the product might diminish. We could argue that prospects, buying with a sale offer, will most likely wait for a second offer before buying again - given the product doesn’t shock them.

If every bank in the city gives you a 30€ signing bonus for the same type of account - what makes you choose a bank? The positioning you do as a brand, by offering the same incentives for acquisition as everyone else, is far more dangerous than losing the acquisition. It sends a message. “We are like everyone else, ignore us.”

So, how can we give simultaneously a unique incentive and value to a prospect in order for them to make the purchase, without sacrificing our brands' perception or margins? It’s by offering NFTs.

Old way: Buy now and save 15%.
New way: Buy now and get an NFT airdropped.

The possibility of offering utilities (value) through NFTs in the acquisition phase, surpasses every other value you possible could give that doesn't affect margins or brand.

So, how to do it:
When it comes to using NFTs as an acquisition tool. You shouldn’t associate your NFTs utilities with long-term plans in the metaverse, instead with instant real-life benefits users can claim in the real world. Given that you try to acquire customers with a new tech (NFT) that isn’t yet massively adopted in the market, users won’t understand the value they will get in X years in the metaverse. They will only understand what am I getting now.

Let's not forget. People are not interested in you. They are not interested in me. They are interested in themselves and how they benefit.

The real-life benefits associated with NFTs for acquiring customers are completely distinct from brand to brand.
And it should be.
You shouldn’t copy utilities, just because they worked for others.

Think about your customer journey. Think about what unique experiences associated with your product and brand you could offer, that make such an impact that the prospect wants to buy immediately because the value they are getting from the NFT surpasses every other incentive the market might offer.

But there is one problem.. or let’s call it a challenge. Since NFTs aren’t adopted that widely, the customer journey and communication on getting NFTs isn’t the best. You would have to educate them in some way and it can be a pain. But it will pay off.

NFTs will be used for acquisition.
Metaverse will serve as retention.

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