Markup calculator.
Enter your cost and either a markup % or a selling price. See the other one, plus margin % (which is NOT the same as markup) and profit per unit.
Per item
Defaults work for most small shops in the EU.
Selling price
Markup vs margin — two different things owners constantly confuse.
Markup is what you add to cost. Margin is what stays as profit out of the selling price. They look similar but are mathematically different. A 50% markup is a 33% margin. A 100% markup is a 50% margin. A 200% markup is a 67% margin.
The formulas
Markup % = (price − cost) ÷ costMargin % = (price − cost) ÷ price
Why this matters in practice
If your accountant says "you should run 40% margins" and you set every product to "40% markup," you're actually running 28.6% margins — way below the target. Set markup to 67% to actually hit 40% margin.
Which one to use when
Use markup when pricing items based on cost ("cost × 1.5"). Use margin when measuring business health ("we run 40% margins"). Mixing them is the #1 source of "wait, why aren't we profitable?" conversations.
Quick reference
Markup → Margin: 50% → 33% · 67% → 40% · 100% → 50% · 150% → 60% · 200% → 67% · 300% → 75%