True profit calculator for Shopify stores.
Enter order total, COGS, shipping, ad spend, and refund rate. See your real profit per order — after fees, shipping, refunds, and ads. The number Shopify Total Sales hides.
Per order
Defaults work for most small shops in the EU.
True profit per order
Why Shopify Total Sales lies about your profit.
Shopify's dashboard shows "Total Sales" or "Gross Sales" — the headline number that makes you feel good. But your real profit per order has FIVE things stripped out that Shopify doesn't show on the home screen: payment processing fees, COGS, shipping you actually paid the carrier, ad spend that drove this order, and the lost fee on every order that got refunded.
The formula
True profit = order − Stripe fees − COGS − shipping − ad spend per order − refund-fee loss
The refund-fee killer
When a customer refunds, you give back the full amount — but Stripe keeps the fee they charged on the original transaction. So a refund on a €60 order doesn't just cost you €60 of revenue; it also costs you €1.15 in fees that are gone forever. Multiply that by your refund rate and it's a real number.
What the dashboard never shows
Ad spend tied to a specific order, the per-order share of your monthly ad budget. If you spent €2400 on Meta and got 200 orders, every order "cost" you €12 in ad spend. Subtract it and your real margin is dramatically lower than "Total Sales" suggested.